Promote Profitability in 2006
IMAGINATION, ingenuity and originality—all three foster endless possibilities for distributors of promotional products. From fashionable apparel and white-chocolate covered pretzels to hangover kits and four-color process iPod holders, more than 500,000 different items comprise this $17.3 billion industry, according to Promotional Products Association International (PPAI).
With the economy regaining stability—the gross domestic product has grown at a rate above 3 percent for the last 10 consecutive quarters—2006 suggests continued success for this market. In fact, advanced registration numbers alone for suppliers and distributors at the PPAI Expo 2006, held Jan. 9-13 at the Mandalay Bay Convention Center in Las Vegas, increased six percent from last year.
Whether end-users want to express customer appreciation or heighten company sales, distributors should remember to follow a creative path. After all, passive salespeople never win, so get noticed with innovative products.
Every month, BFL&S's sister publication, Promotional Marketing magazine showcases hundreds of promotional products in its feature stories and product departments. This month, BFL&S came up with its own list of products that can help distributors of printed products pump up their sales. Please look for a full line-up of these exciting new products for 2006 in the printed version of the magazine (Pgs. 41-46).
By Elise Hacking