Promotional Pointers

To launch a successful marketing campaign using promotional products, follow these steps provided by PPAI:

• Define a specific objective.

• Determine a workable distribution plan to a targeted audience.

• Create a central theme.

• Develop a message to support the theme.

• Select a promotional product that bears a natural relationship to your profession or communications theme.

• Don’t pick an item based solely on uniqueness, price or perceived value.

• Partner with a qualified promotional products consultant.

For more information, visit www.ppai.org.