To launch a successful marketing campaign using promotional products, follow these steps provided by PPAI:
• Define a specific objective.
• Determine a workable distribution plan to a targeted audience.
• Create a central theme.
• Develop a message to support the theme.
• Select a promotional product that bears a natural relationship to your profession or communications theme.
• Don’t pick an item based solely on uniqueness, price or perceived value.
• Partner with a qualified promotional products consultant.
For more information, visit www.ppai.org.
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