More Than This

Most importantly, research, research, research. “In 2008, there will be more sellers and more confusion than ever,” Muzzillo predicted. “Savvy end-users are going to be looking for experienced, established professionals who are able to provide comprehensive solutions that eliminate the need for multiple suppliers.” Perhaps now is the time to investigate and capitalize on the recent explosion of green concerns, as Proforma has done with its “2008 Proforma Eco-Friendly Catalog.”

“The bottom line is that you either believe or you don’t,” said Badiner. “It is like any other business—if you think it is easy and do it part time, then it won’t be worth your time.”