The Price is Right
Raising the perceived value on your holiday gifts just got easier
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Because the holiday season is the one time of year the miraculous is celebrated and fostered, the "wow" factor is rooted in incredulity. By extension, holiday giving is all the more remarkable when recipients are left wondering how they deserved such a nice gift. One way to accomplish this is turning to gift sets. "It is impressive to get more—something more special that stands out compared to other giveaways," said Julie Spear, president of Thousand Oaks, California-based Semco Specialties.
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- Companies:
- Teraco
- People:
- Julie Spear
- Rebecca Seltzer
E
Christen Gruebel
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