Promotional Products Primer
It’s no wonder promotional products exhibitors occupy more and more space at industry trade shows each year. Even in the current economy, businesses must still establish brands, promote products and services, reinforce logos and reward loyal employees and customers. Well chosen, customized products can give end-users the best promotional bang for their bucks in accomplishing these goals.
On the other hand, distributors can’t deny the opportunities created by existing customer relationships and one-stop-shopping convenience for offering the profitable marketing tools. The promotional products industry reported more than $19 billion in sales last year—Print Professional’s top 100 distributors accounted for $340 million of that total (up $91 million from the previous year). The following (download PDF by clicking link at right) promotional items—courtesy of Promo Marketing magazine—can help both promo pros and novices alike kick-off a new year of sales success.