marketing & sales: Targeting Your Customers
4. How are you going to sell it? We all know people with great ideas, products and inventions. They spend a fortune developing this product, but it sits there because they have no idea what to do with it. Is there a system in place to put your product in the customers' hands and make a profit? Or do you need to create one?
That's million-dollar marketing.
By Patricia Fripp, CSP, CPAE
Patricia Fripp, CSP, CPAE, is a San Francisco-based executive speech coach, sales trainer and award-winning professional speaker on change, customer service, promoting business and communication skills. She is the author of Get What You Want!, Make It, So You Don't Have to Fake It!, and past president of the National Speakers Association. She can be reached at: PFripp@Fripp.com, (800) 634-3035 or www.fripp.com.