Mr. Postman...Bring Me a Dream
Like a sign from Mother Nature fueling hopes for a bountiful harvest, the United States Postal Service’s (USPS) recent Postal Accountability and Enhancement Act bodes well for businesses in the new year. The first major change to the Postal Service since 1971, the act was signed into law on Dec. 20, and links future rate increases to the Consumer Price Index, thus ensuring predictable price increases tied to the rate of inflation. In addition, the law gives the USPS more flexibility for pricing competitive products, and reconstitutes the existing postal rate commission into a regulatory body with greater authority and responsibility. Now, distributors can get the party started by spreading the good news and capitalizing on emerging mail trends, as well as market research findings, to help customers grow and prosper through direct mail.