Mr. Postman...Bring Me a Dream
Mail Clicks With Consumers
How effective is mail in connecting with target markets in this golden age of technology? USPS research reveals that consumers—even heavy Internet users—still consider mail to be highly relevant and significant, and possessed of a tangible quality found lacking in their electronic communications. Titled “Mail and the Internet,” the report (found at www.usps.com) also showed that mail, when used in conjunction with digital media, has a substantial impact on driving commercial Web site traffic, particularly when the mail and e-mail have the same look and feel to facilitate campaign consistency. Additionally, including Web addresses on all mailed communications and phone numbers on every Web page ensures the best results.