Proving One Product is Better Than Two
Distributors experience priceless benefits by offering two products as one.
Although Form/Label combinations may not make up a large percentage of business for most distributors and manufacturers—some reporting total annual sales of 2 percent or less for these products—they are products that make sense to provide and promote. After all, the applications for form/label combinations are limitless, and the benefits; priceless.
For instance, John Strecker, vice president of sales and marketing for Data Label, Terre Haute, Ind., said that some of the specific uses for form/label combinations include packing lists, order forms, invoices, statements, service reminders, returned goods forms, patient information forms, laboratory forms, pharmacy forms, direct mail response, advertising response, lead response, tuition remittance, alumni response, fund raising and warehousing just to name a few.
"Any type of fulfillment company can use a form/label combination product," said Strecker. "And it is a product that is greatly appreciated since clients need only to purchase one product instead of two.
"Not to mention that a client's transactions become easier, particularly if control numbers and bar codes are applied to the form and label simultaneously."
Jonathan Israel, sales representative for the Cooley Group, Syracuse, N.Y., seconds the motion that benefits to the end-user are priceless. Having created an invoice bearing two labels at its bottom for a wedding gown preservation company, Israel said one can't really put a price tag on the time and money his client is saving.
"Time is actually a bigger factor for this company since it has to pack so many gowns," said Israel. "And by having an invoice that matches up easily with the shipping labels, it is easier for the company to track all customer information."
Making this product even more valuable to the end-user, added Israel, is that it is a continuous form. As such, it is printed on a pin-fed printer, not a laser, and it has multiple parts enabling the product to be placed in different areas for different reasons, such as billing or shipping. Currently, Cooley sells 5,000 to 7,000 of these labels to their wedding gown client every six months with intentions to develop a yearly order amount to provide a savings to the client.