Have You Heard?
Change is challenging, tricky and something that is often met with much resistance.
It can completely revamp a business or an organization and make it better than ever. Other times, it's a company's way of cleaning house—sweeping away costly, long-term employees in an effort to save a few bucks.
Recently, the Print Services and Distribution Association (PSDA) turned itself on its head. It tossed out its long-standing business model, fired at least one-third of its staff and entered into a contract with a private company to handle its business. This summer, the PSDA announced it had signed a contract with Chicago-based association management firm SmithBucklin Corporation.
The move is not really expected to save any money. Association president George Crump confirmed it will save money on staff and infrastructure; however, those funds will be channeled into resuscitating a nearly nonexistent education and training program. He said it's something the membership has been begging for.
"This will take our association to the next level," Crump said. "The industry is changing. We had to focus on our membership's needs, deliver best practices and bring the best value and most benefits to our stakeholders. And, we needed to redevelop our management team."
The decision to shake things up within the association began in 2009, following the creation of its strategic plan for the upcoming years, according to Crump. The association's board of directors was looking at some leaders who were about to retire and others who seemed to be out of touch with the association members' needs.
During the strategic planning process, the association's 12-member board of directors determined it needed to develop a transition plan for the management and leadership of the organization. Despite the illusion that the decision was taken lightly, Crump said it took great thought and research. And the board was unanimous in its decision to move on with a private company.