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"This will take our association to the next level," Crump said. "The industry is changing. We had to focus on our membership's needs, deliver best practices and bring the best value and most benefits to our stakeholders. And, we needed to redevelop our management team."

The decision to shake things up within the association began in 2009, following the creation of its strategic plan for the upcoming years, according to Crump. The association's board of directors was looking at some leaders who were about to retire and others who seemed to be out of touch with the association members' needs.