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Nevertheless, to truly understand the benefits of PURLs, companies must comprehend what they actually are and how they work.
A PURL is a personalized website used for marketing and data collection, which is used to gather information for future marketing campaigns or sales. Typically, a site greets a visitor by name and presents them with products, services and information based on a database of preferences. The site can be an ongoing campaign that changes depending on the data collected from the visitor or the site can be used as a one-time marketing announcement for registration purposes.
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- Companies:
- Labels West
- People:
- Bill Doehler
- John Shanley
E
Melissa Busch
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