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Bill Doehler, Prodigital executive vice president, said the company started using PURLs nearly two years ago because the technology seemed like a "natural add-on." Initially, Prodigital produced its first campaigns through another licensee with zero profit. Eventually, Doehler noted it took the "proverbial plunge," purchasing a Mindfire license.
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- Companies:
- Labels West
- People:
- Bill Doehler
- John Shanley
E
Melissa Busch
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