Packed and Fully-Coded
What do waffles, plants and a man with a bald spot have in common?
If it included a bar and a religious leader of your choice it would be the perfect introduction to a joke, right? However, this is no laughing matter. All of these items (and person) are places where QR codes—short for quick response—can and have been placed. A QR code is a two-dimensional code that is readable by QR barcode readers and camera phones and can supply information like a URL or text.
This cutting-edge technology opens up new lines of communications to consumers, engages busy customers by taking the need to type out of the equation and provides a gateway between print media and online content. It may be a dream come true for printing professionals.
The QR code that was printed on the forehead of "a slightly balding gentleman" in the form of a temporary tattoo was created by Muncy, Pennsylvania-based DPInteractive, the recently launched sister company of Data Papers that develops marketing campaigns employing video, social media, personalized URLs and other technology. The man was wearing it at a Chamber of Commerce after hours event, explained Jerry Wertz, president and CEO of Data Papers and DPInteractive.
"The code scanned to a donation page for the gentleman's favorite charity," Wertz said.
Philip Roestamadji, technical marketing specialist for Dayton, Ohio-based Wilmer, has seen QR codes on cookies, waffles and other baked goods. (All remained edible.)
"Additionally, there are lots of very interesting concepts for using QR codes within business process[es] that have also interested us, including: using specially designed QR codes within to access patient information from a secure intranet using iPads. Adding QR codes to tax forms and/or other complex forms to help explain how to fill out the papers while reducing clutter on the forms themselves. Placing QR codes on signage near monuments, plants or other outdoor locations to allow visitors to learn more about the items they are placed by (For example, videos about the monument, more detailed information about the plant's habitat, etc.)," he observed.