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This cutting-edge technology opens up new lines of communications to consumers, engages busy customers by taking the need to type out of the equation and provides a gateway between print media and online content. It may be a dream come true for printing professionals.
The QR code that was printed on the forehead of "a slightly balding gentleman" in the form of a temporary tattoo was created by Muncy, Pennsylvania-based DPInteractive, the recently launched sister company of Data Papers that develops marketing campaigns employing video, social media, personalized URLs and other technology. The man was wearing it at a Chamber of Commerce after hours event, explained Jerry Wertz, president and CEO of Data Papers and DPInteractive.
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Melissa Busch
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