Quad/Graphics Evolves Its Brand to Reflect Company’s Transformation
Quad/Graphics Inc., Sussex, Wis., announced that it is evolving its brand from Quad/Graphics to Quad to reflect the role it now plays with clients as a marketing solutions partner. As Quad, the company differentiates itself by leveraging its data-driven print expertise as part of a truly integrated marketing solutions platform that helps clients reduce complexity, increase efficiencies and improve marketing spend effectiveness.
“Through our Quad 3.0 strategy, we have been transforming our company—and our value to clients—over time and now have an offering that extends beyond print and content execution to include an integrated stack of marketing services,” said Joel Quadracci, chairman, president and CEO of Quad. “Today, we are announcing an update to our brand identity to reflect our evolution as a marketing solutions partner. Our platform—created at a time of significant disruption in the multichannel marketing environment—addresses clients’ needs for less complexity, more transparency and accountability from their business partners.”
At the core of the company’s 3.0 strategy is helping clients move seamlessly from strategy and creative to execution in all channels.
“We have been aggressively implementing our 3.0 strategy for some time now through strategic investments in high-level marketing talent, technology and services,” Quadracci said. “Our most recent investments include acquiring companies that strengthen our agency services offering. These investments include the 2018 acquisition of marketing services provider Ivie & Associates; the 2018 investment in digital agency Rise Interactive; and the 2019 acquisition of leading creative agency Periscope.”
Quad will retain the company’s iconic logo element—the stacked Qs and Gs that symbolize printing press rollers and process colors.
“Our logo element speaks to our heritage in print, which will remain a critically important part of our offering going forward,” Quadracci said. “However, the logo now simply features our name as Quad—a reflection of the simplicity that our platform delivers.”
Quad’s integrated marketing solutions platform helps clients with:
- Marketing Strategy by using data-driven consumer insights to fuel campaigns, media planning and programs that resonate with a target audience.
- Creative Solutions by pairing creative strategy and design with an optimized, content-first approach to produce quality content quickly and at scale.
- Media Deployment to help get the most out of clients’ print, digital and broadcast media spend while using fewer resources.
- Marketing Management Services to alleviate operational complexities, so clients can focus on other critical aspects of their business.
As part of the brand announcement, the company is sunsetting several sub-brand names—and consolidating their offerings—under the Quad brand to reinforce the company’s seamless, integrated solution to clients. Accordingly, QuadPackaging, Tempt In-Store Productions, BlueSoHo and Ivie & Associates’ client service offerings have been rebranded to Quad. The Ivie & Associates brand name will be repositioned to focus exclusively on print management.
The company’s brand announcement does not affect its legal name, which remains Quad/Graphics Inc.
For more information, visit www.quad.com.
The preceding press release was provided by a company unaffiliated with Print+Promo. The views expressed within do not directly reflect the thoughts or opinions of Print+Promo.