Quad/Graphics Forms New Media Solutions Company
Quad/Graphics, Inc. has announced the formation of Media Solutions, a services group dedicated to helping marketers and publishers more efficiently and effectively integrate print and new media channels. Quad/Graphics Media Solutions (www.qg.com/mediasolutions) combines traditional print and content support services with emerging mobile and other digital media solutions to help clients produce more powerful and consistent experiences across all media channels.
“Our new Media Solutions group reflects our continuing commitment to redefine print and make it even more relevant in a fast-changing multichannel world,” said Joel Quadracci, chairman, president and CEO of Quad/Graphics. “Media Solutions brings together all of our content services to help clients create, optimize and connect their content across multiple media channels.
“Our customers are challenged by the explosive growth of new channels and we are ideally positioned to help,” Quadracci added. “Our integrated services approach extends our traditional strengths in print into web, mobile, e-mail, e-reader, tablet, in-store and emerging channels.”
“We aim to be a single source that helps our customers communicate their brands consistently across multiple channels, including some that are new to Quad/Graphics,” said Chris Pryor, executive director of Quad/Graphics Media Solutions. “We have built a continuum of content solutions—including creative, photography, video, imaging and more—and are using new, integrated workflow and content management systems to help clients more efficiently and powerfully drive their content across all forms of media.”
Pryor said the Media Solutions services continuum model was built around clients’ need for a Create / Optimize / Connect solutions set. Create services include brand strategy, creative development, photography, video and computer-generated imaging; Optimize services include content management, dynamic web imaging, premedia production, page production, color production, and workflow strategy and management; and Connect services include channel-deployment strategy, multi-platform digital editions, tablet and mobile apps, custom apps and interactive print.
Quad/Graphics’ interactive print solutions are key to its Media Solutions offering. “We are helping clients use Quick Response (QR) Codes, Variable QR Codes, Image Recognition, Augmented Reality and Near-Field Communications to unleash the power of print and new-channel integration,” Pryor said. “We have a dedicated Media Solutions team focused on bringing new interactive print solutions to market, and our approach has already been embraced by many of America’s most distinguished publishers and marketers.”