Quad/Graphics Makes Multimillion-Dollar Investment in Direct Marketing Platform
Sussex, Wisconsin-based Quad/Graphics is strengthening its direct marketing platform and solutions this year with multimillion-dollar investments in mail processing and equipment, including creating two regional commingling centers to drive greater postal savings and efficiencies for direct mail marketers; investing in a new custom Web press and other equipment upgrades in its Effingham, Ill., plant; and adding print capabilities to its Westampton, N.J., plant.
“Direct mail continues to be one of the most powerful ways to drive consumer response, and we have the solutions today’s marketers need to acquire and retain customers, and grow their business,” explained Steve Jaeger, president of Quad/Graphics direct marketing. “With these new investments, we advance our commitment to helping direct marketers maximize the revenue from their print spend while minimizing their total cost of production and distribution.”
New Regional Commingling Centers
Quad/Graphics will enhance its well-established commingling capabilities with the creation of two new regional commingling centers: A midwest center in New Berlin, Wisc., and an east coast center at its existing direct mail production plant in Westampton, N.J.
The commingling process merges individual mail pieces together to improve presort discounts and drop-ship savings, reducing postal handling and delivery time. “Postage is typically our clients’ single largest production-related expense and can be as much as 60 percent of their budget,” remarked Jaeger. “By consolidating direct mail volume into these two new mailing centers, Quad/Graphics will help our clients qualify for greater postal discounts.”
The midwest commingling center will start up in May in a 225,000-square-foot building in New Berlin, not far from Quad/Graphics’ other southeastern Wisconsin facilities. “In the near future, we will add co-palletization capabilities to this location to further enhance postal discounts for our clients,” Jaeger commented.
The east coast commingling center will start up later this month in the Westampton plant and will support Quad/Graphics’ nearby direct marketing production facilities, newly acquired from Vertis.