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"The electronic form in itself hit the wall in 1998," said Bob Lachner, RxLaser, Brea, Calif. "We found that we had to go beyond printing because people wanted to be able to e-mail and fax from the same e-form template and route it different ways."
Basically, he added, customers wanted to move from a hardware to a software solution. "Just consider that it costs $0.52 to mail an invoice, $0.07 to send it by fax and nothing to send through e-mail," said Lachner. "That's a 30 percent cost cut, so it only makes sense for users to go with software options."
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