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Maria Raha
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BFL&S: What do you see as the biggest industry shifts in quick printing this year?
Giles: The entry costs to providing higher-end variable data printing and Web-to-print services are dropping to allow small printers to add these new services. As print buyers continue to order shorter runs, the quick [or] small commercial printer is
positioned to compete against much larger companies. Quick printers are positioned to take advantage of the trend [toward] short-run work. Another key marketing advantage is the quick printer’s experience with dealing with customer-created files.
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