Crunch Time
Curtis added that this is the time of year when companies try to meet their yearly objectives and often do hard pushes in the third and fourth quarters. "Another promotional strategy implemented in this season is the push toward the next year's promotional campaigns," he said.
Josh Arkin, marketing director for Funco Promotions, New York, agreed, adding that most of Funco's orders include outdoor products, such as beach balls, and playful indoor items geared toward the work space. "Right now is also the best time for distributors to prepare for the holidays and think about those food and gift promotions," said Arkin. "Good ideas that are not too far off-base from the products that business forms distributors are used to pitching might include something such as our gel bead pen holder, square note cubes, various paperweights, stress relievers and even candy dispensers."