campaign kickstarter: A Trip to Remember
The travel industry is no stranger to hard times. Memories of a recession and "staycations" are still fresh in the minds of every travel, hotel and resort professional, not to mention those looking to sell promotional items to the travel market. On the bright side, things are picking up—travel spending has recovered more than $100 billion since the widespread collapse hit.
The U.S. Travel Association reported direct spending on leisure travel by domestic and international travelers reached $597 billion in 2012 (up $107.3 billion from 2009). Numbers on the business travel side, including expenditures on meetings, events and incentive programs, totaled $259 billion in 2012 (up $44.3 billion from 2009).
There's no time like the present for distributors to get back in the game. From luggage tags and plastic key cards to spa gifts and edible treats, the options are endless. Feeling overwhelmed? Here's some inspiration to take your clients to their chosen destination.
TODAY'S SPECIALS
A little rest and relaxation—just what the doctor ordered. Linen Spa Menu Covers from Carlson Craft Binder Division—just what the client ordered. Available in a variety of colors, the menu covers can be customized to fit the needs of any spa. Matching beverage and food menu covers are also available. For more information, visit www.presentationessentials.com.
SUIT UP
The "sharp dressed man" that ZZ Top sings about has nothing on hotel staff members donning the Men's 2-Button, Easywear Blazer from Executive Apparel. The 70/30 polyester/wool blazer has a lower besum pocket with flap, a top welt and suiting buttons. Color options are charcoal (pictured), navy, burgundy, black, gray and olive. For more information, visit www.executiveapparel.com.
MAKE YOUR MARK
Most hotels have rewards programs for regular visitors. One way to thank their customers for the continued support is holiday gifts. Make addressing those gifts easier with the Self-inking Stamps from Navitor. Your client can choose from black, blue, red, green or violet ink colors. For more information, visit www.navitor.com.
- Companies:
- Carlson Craft Binder Division
- Navitor

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.





