campaign kickstarter: A New Lease
Real estate—two words that stir up bad memories. It's been five years since the bubble burst, causing property values and housing sales to plummet. While the market isn't particularly booming, Forbes predicts that 2013 will continue the trend of steady, if modest, recovery.
In the meantime, the role of realtor has gotten tougher. In addition to finding properties and providing homebuyers with analysis, advice and expertise, realtors must now market themselves like crazy. That's a lot of extra work, but real-estate-themed promotions don't have to be fixer-uppers—you just need a little planning and research.
Here are some move-in-ready ideas to get you and your real estate clients on track.
It's nearly impossible to turn down free snacks. Thanks to the Promo Mini Mint Cube from TAGmaster/a division of Dard Products, realtors can leave behind a tasty treat along with their contact information. Each cube contains approximately 100 mints and features an agent's photo on side one, contact information on side two and a picture of a current house-listing on sides three and four. For more information, visit www.tagmaster.net.
Think of business cards as your visual ambassador. Send the right message to potential property buyers with Real Estate Business Cards from Identity Group/Business Stationery. Featuring a "head shot" business card format, cards are printed on coated one-side stock to free up space for other pertinent information. Clients can scan a QR code on the back of the card to view an agent's website. For more information, visit www.bsiprint.com.
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Ward/Kraft's Table Talker serves as a dynamic advertising display for realtors to self promote during an open house event. Made from durable 30 mil plastic material, the item features a thick laminate over print. Matching cards, carrier and promotional materials are available. For more information, visit www.wardkraft.com.