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One of the great business models that can teach how to weather recessions is seasonal retail, such as a small business that sells swimming pools and backyard leisure items in the summer. When seasons change its business needs, you can bet the farm that the display changes to snow blowers, wood stoves and chain saws in September, and Christmas trees in December. Recessions come as regularly as seasons, just not as often. Businesses and consumers alike should be prepared for them just as they prepare for winter.
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