Reduce Pricing and Improve Profits with Contribution Pricing
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Short-turnaround projects are perfect candidates for filling production gaps and for offering deep discount pricing. With about a third of an average printer's schedule being uncommitted at any given time, contribution pricing is a strategy worth pursuing, because even a handful of hours sold at lower prices can contribute and thus change a breakeven month to a profitable one.
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- People:
- Carl L. Moore
- Deborah Snider
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