Relationships Can Flourish by Going Online
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According to Tom Cutler, president and CEO of Ft. Lauderdale, Florida-based TR Cutler, the biggest mistake a company can make is to forget that people are at the heart of online management. Everyone in the loop—customers, employees and suppliers—must benefit.
"There must be a return generated from an online environment for its recipients and the business it represents," said Cutler. "Content must be developed within a community framework for the successful generation of business-to-consumer, business-to-business and business-to-employee activity."
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- People:
- Out Cutler
- Steve Wakefield
- Places:
- Florida
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