Relationships Can Flourish by Going Online
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According to Cutler, the first step to preventing this is to sit down and think.
"Distributors need to ask themselves where the company is today, where it needs to go and what they should do to get there. Then they must proceed in a sequential, methodical fashion," Cutler said.
Cutler explained that this typically involves having a gap or needs analysis performed by an independent consulting firm. "Consultants will come in and spend about three days interviewing the key players and then present their recommendations. The needs of purchasing, accounting, sales and management have to be integrated before any online management system is implemented," he said.
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- People:
- Out Cutler
- Steve Wakefield
- Places:
- Florida
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