Relyco Launches DigiPOP™

Dover, New Hampshire-based Relyco has launched DigiPOP, an exciting and affordable new line of customizable digital packaging solutions for large format laser and digital printers. With more than 120 pre-die cut product templates designed with distributors, wholesalers, commercial and in-plant printers, Fortune 1000 companies, small and mid-sized businesses and retailers in mind, the DigiPOP “flat sheet” folding cartons and flexible packaging solutions meet the needs of marketers, event coordinators, promoters, and meeting and function planners to quickly deliver unique and affordable personalized presentation items.

According to its 2010 Market Assessment: Color Digital Printing in Packaging and Label Converting, InfoTrends projects that digital package printing will grow 15.7 percent annually, rising from $1.8 billion in 2009 to over $3.7 billion in 2014. Personalized packaging represents the single biggest analog-to-digital print opportunity in the graphic communications market.

Relyco’s DigiPOP digital packaging solutions eliminate the cost and time barriers with getting a customized and personalized 3-D mail, promotion or presentation piece into the hands of the targeted audience. DigiPOP solutions consist of specially designed “flat sheet” flexible and foldable packaging substrate templates that are optimized for nearly all of the most popular and widely used large format laser and standard digital press equipment with 12x18” handling capability. DigiPOP sheets are die cut using a patented, break-clean edge technology, enabling printers to produce efficient, short-run packaging with exceptional print quality and easy folding capability for impressive presentation.

“It’s a fact that personalization via variable data printing on marketing and promotional pieces increases response and recall rates by 45 percent to 60 percent. Traditionally, the only way to justify the cost of producing these types of personalized items was to order thousands of them, whether you needed that many or not,” said Mike Steinberg, president of Relyco. “Our DigiPOP products are completely revolutionizing the industry with the ability to quickly and affordably create unique personalized items whenever you or your customers need them. Need to produce a few custom folders for an important sales meeting, personalized golf ball sleeves for a corporate outing, unique customized boxes for a promotional mailing―it’s easy with DigiPOP.”