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Maggie Bidlingmaier, director of sales and marketing for the RFID Division of Pasadena, California-based Avery Dennison, took a similar position. “I do not think that privacy issues will ultimately be a problem for RFID. It is normal for consumers to have questions when there is a lack of education and understanding of [how] the technology [works],” she said. “Once the consumers understand that there is a benefit associated with it, they will accept it just like other technology adoptions historically. I always tell people that the retailer will know far more about their consumer tendencies by the usage of their credit card than they ever will with RFID tags.”
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