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To stay relevant in a world where digital dominates, direct marketers are putting their best piece forward.
More mailers are experimenting with color, images, font size and format, hoping to drive a call-to-action. With the competition intensifying, how can companies ensure their piece collects impressions instead of dust?
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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