This month’s mystery product shows how a unique substrate can be used to enhance a classic promotion.
Check out the following clues to guess this item:
- It is interactive.
- It offers superior performance in finishing.
- It is popular for a variety of applications and markets.
mystery product revealed
GPA created its latest interactive promotion to demonstrate how a unique substrate can add value and excitement to a classic end use application. This promotional postcard was designed to advertise an arboretum exhibit and was printed on pressure sensitive tag stock. The butterfly shape within the imagery was then kiss-cut to allow the target recipients to peel the sticker off and use it as a decoration. This turned what would have been an ordinary postcard into something fun and interactive, allowing it to make more of an impact and creating a reminder that would likely be retained. The piece was printed on GPA’s Ultra Digital 8 pt. White C1S Tag, which offers high Facestock strength and stiffness, and also superior performance in finishing.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.