Ring Up Retail Sales
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"For instance, a hardware store may want a sign for a sale on lawn seed," Marecek said. "Customers love it because they don't have to go to the sign store every time they want a sale sign printed up, and they can use it outdoors where they have sod, plants, mulch, etc."
Nancy Mantell, a distributor at Centurion, Buffalo Grove, Ill., agreed that retailers like the flexibility, but sometimes, they will ask for preprinted stock instead of blank sign stock. The sign stock is printed in an 8-1⁄2x11˝ format, either 1- 2- or 4-up to both fit indoor sign holders and be stapled to skids of products that are placed outside, such as ice melt.
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