Movin' On Up
Public speaker Dale Carnegie said, “All life is a chance. The man who goes farthest is generally the one who is willing to do and dare.” To succeed in the label industry, manufacturers and distributors alike must go beyond the catchy campaigns promoting their company’s capabilities. Anton Dahbura, corporate vice president, Hub Labels, Hagerstown, Md.; Gregg Trebnick, CEO, Trebnick Systems, Springboro, Ohio and Terence M. Flaherty, president, Label Art, Wilton, N.H., do just that—their business mottos are a way of life.
“Labels are everywhere and no one can afford to stand still,” Dahbura insisted. A 40-year industry veteran, Dahbura has witnessed many exciting label developments. “Thanks to advances in technology, labels can now be produced far more efficiently and consistently,” he said.
Because of its prepress and direct-to-plate technology, Hub Labels can produce four-color process jobs “by the numbers,” meaning guesswork has been eliminated to match the customer proof, explained Dahbura. In fact, full color in labels is a growing trend. “More and more end-users are enhancing the image of their labels to set them apart and to grab consumers’ attention,” said Flaherty.
Water-based inks and UV-inks are also becoming more sophisticated regarding their manageability during prepress and their performance both on-press and during the lifetime of the label. Dahbura observed that end-users are even becoming more interested in specialty inks such as lightfast, fluorescent, time/temperature sensitive, metallic and scratch-off.
Making a Profit
Flaherty said the label industry is projecting growth of 4 percent to 5 percent over the next few years. Such growth invites opportunity, and experienced manufacturers are taking advantage of this. Label Art currently offers hot stamping inline with flexographic printing, thus allowing end-users to create labels that will stand out from the rest.
This year, Trebnick Systems is working overtime to refine its four-color process capabilities. All of the company’s plates are produced on a computer-to-plate system for the highest quality plates available. The new all-digital plating systems enable Trebnick Systems to produce process-color jobs with line screens ranging from 150 lpi to 200 lpi. Finally, the recent purchase of a high-end plate mounter guarantees that plates are mounted with accuracy. Trebnick stressed, “Quality has been, and will continue to be, the foundation that Trebnick Systems’ success is built on.”