Rising Costs Affecting Raw Materials for the Print Industry

“We are starting to see our best customers pass on these increases,” said Schlessinger. “We had a very long period in which costs were very stable. Some people got used to that, and anybody under 35-years old may not have dealt with significant inflation before. Our market is highly competitive, but we have all squeezed profits so hard that we must pass along these increases. Customers ultimately trust those businesspeople who consistently act with integrity.”

By Carro Ford Weston

About the Author:

The digital document industry has been a big part of Carro Ford Weston’s 20+ year career. A corporate marketer and freelance professional, her writing credentials include numerous articles in industry publications, such as Digital Publishing Solutions, Print on Demand Business, Document Processing Technology, Unisys World, MAIL magazine and the Xploration journal.

For more information, e-mail carrof@earthlink.net or call (859) 737-2816.

Published March 20, 2007, at www.ondemandjournal.com, and reprinted here, in part, with permission. OnDemandJournal.com--a website serving executives seeking information about digital printing and on-demand solutions--is owned by WhatTheyThink.com, and provides free news, special reports, white papers and case studies about this dynamic and vital part of the graphic arts industry.