RR Donnelley Expands CustomPoint® Solutions Group With Acquisition of Sequence Personal

Chicago-based RR Donnelley & Sons Company has acquired New York-based Sequence Personal, an innovative provider of proprietary software that enables readers to select relevant content to be digitally produced as specialized publications.

Focused originally on the creation of individualized medical journals with targeted advertising, Sequence's technologies have expanded to enable custom publishing across a broad variety of verticals. For example, its ANTHOLOGY offering provides consumers a wide array of choices for individualizing content. Publishers and other organizations can take advantage of Sequence's applications to increase revenues by allowing advertisers to select unique ad selection criteria for more targeted delivery.