RR Donnelley Publishes a Guide to Proxy Design for Optimized Shareholder Communications
RR Donnelley & Sons Company, Chicago, has published a complimentary Guide to Proxy Design to assist organizations in optimizing their shareholder communications as they work to transform proxy statements from traditional compliance documents to more compelling shareholder communication tools.
The 36-page Guide presents a selection of formats and styles that can be used to design a proxy statement that is aligned with corporate messaging and that proactively engages investors and shareholders while meeting proxy-related objectives and regulatory requirements.
"Today's trend is for proxies to include increasingly detailed information on a range of company issues, including board leadership, shareholder rights, executive compensation and performance," said Ron Schneider, director of corporate governance services for RR Donnelley. "We've seen a direct correlation between the increase in the length and complexity of proxy statements and a decrease in actual readership and voting. Our Guide offers options that make the proxy communication more visually appealing and understandable."
The Guide offers format options that include:
- A three-to-five page proxy statement summary
- A substantive CEO or Board cover letter to address business issues in addition to voting issues
- A detailed table of contents to aid in locating and navigating to key topics
- A robust question & answer section
- The use of visual graphics to highlight and explain key data points and trends
"RR Donnelley is a leader in proxy statement and financial communications design and printing," stated Craig Clay, executive vice president of RR Donnelley. "We are pleased to offer our clients expertise in an area where they are seeking additional guidance and insight. This Guide will help our clients create forward-thinking shareholder communications that fit their communications objectives and messaging style."
The complimentary Guide is available for download on the RR Donnelley corporate website.