RRD Announces Strategic Relationship with Adobe to Deliver Omni-Channel Marketing Solutions
RR Donnelley & Sons Company (RRD), Chicago, has entered into a strategic relationship with Adobe to integrate Adobe Marketing Cloud into its technology platform. Through this arrangement, RRD and Adobe will deliver an exceptionally broad set of marketing solutions and services to their customers. The joint solution enables businesses to provide their audiences with connected communications across multiple channels and devices and provides tools and services that increase engagement and manage brand consistency.
Adobe Marketing Cloud will be integrated within DSG, the creative services platform of RRD. DSG’s comprehensive offering includes photography and videography; creative and editorial; digital media/interactive services; digital publishing; cloud-based automated marketing; prepress and art production; and workflow solutions. By combining the features and capabilities of the Adobe Marketing Cloud with this array of services and solutions, DSG will advance the ways in which technology, creative and omni-channel solutions and services meet the needs of customers.
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated solutions offer marketers a complete set of marketing technologies that focus on analytics, Web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration.
“Our expertise is in understanding our client’s business, processes and workflows,” explained Dan Knotts, chief operating officer of RRD. “We then leverage our experience and best practices to determine how to improve upon technologies, streamline workflows, gain efficiencies and potentially increase speed to market. By leveraging the capabilities of Adobe Marketing Cloud, we can effectively respond to the ever-changing digital landscape and deliver enhanced technology and solutions that fit perfectly with the communications needs of our customers.”
“RRD is a leader in delivering multichannel communication strategies and content across multi-touch channels,” said Matt Thompson, executive vice president worldwide field operations, Adobe. “This strategic relationship is a huge win for our customers who are looking for the most comprehensive set of marketing solutions and services.”
For more information, visit www.rrdonnelley.com.