RRD Enters Agreement with Nation's Largest Member-Owned Health Care Firm
RR Donnelley & Sons Company (RRD), Chicago, announced a new agreement with Vizient, the nation’s largest member-owned health care company. Effective July 2017, the new three-year agreement will enable Vizient member hospitals to take advantage of RRD’s extensive end-to-end communications offerings for forms, commercial and promotional print initiatives.
Vizient first engaged with the company in a March 2017 agreement for RRD’s United Ad Label, providing its members with access to more than 4,000 stock designs and endless custom options for labels and wristbands used by health care organizations. RRD’s deep expertise in the health care industry, combined with its proven ability to create, produce and distribute effective marketing and business communications materials, ultimately led to the additional agreement.
“We were thrilled to be awarded Vizient’s medical label agreement at the end of Q1, and are now honored to expand our relationship to an agreement covering forms, commercial and promotional print,” said Bruce Hanson, senior vice president of health care solutions at RRD. “With cost efficiency being a primary concern to healthcare companies, we are confident our products and services will provide both high value and effectiveness for Vizient members’ diverse communications initiatives.”
With decades of expertise in the health care market and deep experience in helping organizations build, grow and enhance their multichannel marketing and business communications efforts, RRD’s capabilities are unmatched in the industry. The company currently works with more than 2,000 hospitals in the U.S.
“Multichannel communications, when properly executed, can have a profound ability to educate, inform and motivate patients to take charge of their health care,” noted John Pecaric, chief commercial officer of RRD. “Effective branding is essential as consumers have greater choice, yet demand high-quality care at lower costs. We look forward to working directly with Vizient’s members to help them uncover and capitalize on opportunities in their unique markets.”
For more information, visit www.rrdonnelley.com.
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