RRD Realigns Segment Structure to Drive Growth, Customer Engagement
R.R. Donnelley & Sons Company (RRD), Chicago, announced new financial reporting segments to align with recent changes to its global operating structure. Effective with the first quarter of 2018, RRD will report its results under two new segments: Marketing Solutions, a preeminent provider of multichannel marketing activation programs, and Business Services, a premier global provider of business communications services.
This segment structure organizes RRD’s global product and service offerings by their common strategic purposes to best meet rapidly evolving client needs, and will allow various stakeholders to more easily assess the company’s progress against its long-term growth strategy. The two segments are designed to help companies optimize engagement with their customers across the entire customer journey—from the marketing programs that first attract and convert customers to the brand, to the critical business communications that service those customers and extend the brand over time. Together, the powerful combination of Marketing Solutions and Business Services will help RRD’s clients create consistent customer experiences across all touch points—online, offline and in-store—with reduced complexity and increased efficiency.
Previously, the company reported its segments as Variable Print, Strategic Services and International, which grouped together product and service offerings that shared related internal operational features. Certain unallocated costs reported in the company’s corporate segment will not be impacted by the new structure.
“We have united our capabilities under two key segments to directly align our businesses with our clients’ evolving needs and strategic objectives,” said Dan Knotts, RRD’s President and CEO. “This structure further leverages our extensive business portfolio to help our clients more effectively manage the complexities of personalized marketing and sustain meaningful connections with their customers across the full customer relationship. Further, we believe this realignment will accelerate growth and drive improved profitability by focusing each business on the most attractive opportunities within our large addressable markets.”
RRD Marketing Solutions
RRD Marketing Solutions leverages an integrated portfolio of data analytics, creative services and multichannel execution to deliver comprehensive, end-to-end solutions that drive marketing ROI. RRD’s key capabilities include:
- Data Management: Integrating data to set the foundation for personal marketing.
- Advanced Analytics: Uncovering meaningful insights to deliver relevant marketing.
- Creative Services: Simplifying the art of capturing customer attention.
- Online Channels: Leveraging martech to execute successful digital marketing initiatives.
- Offline Response: Maximizing the power of print to capture customer attention.
- Onsite Services: Enhancing the customer environment to educate, engage and convert.
Marketing Solutions reported net sales of $1.2 billion in 2017. This segment includes the company’s direct mail, in-store marketing, digital print and digital solutions businesses and will be led by Doug Ryan. Ryan brings over 25 years of experience in integrated marketing, including most recently having served as president of DigitasLBi North America.
RRD Business Services
RRD Business Services provides customized solutions at scale to help clients inform, service and transact with their customers with reduced complexity and increased efficiency. RRD’s key capabilities include:
- Commercial Print Services: Full spectrum of print, assembly and fulfillment capabilities.
- Customized Customer Communications: Personalized, regulatory-compliant messaging.
- Product and Brand Communications: Comprehensive packaging and labeling solutions.
- Business Process Services: Supply chain, global outsourcing and logistics.
Business Services reported net sales of $5.8 billion in 2017. This segment includes commercial print, packaging, labels, statement printing, forms, logistics, supply chain management and business process outsourcing.
The Business Services segment will be led by John Pecaric, a 30-year veteran of RRD who most recently served as executive vice president and chief commercial officer. Pecaric’s previous leadership roles at RRD included president – international, and senior vice president of operations.
“We are excited about these organizational changes as they mark a pivotal next step in our ongoing strategic transformation,” Knotts continued. “The pace of innovation is accelerating and our clients are increasingly challenged to navigate the rapidly changing customer communications landscape. Through our powerful marketing solutions and business services platforms, we are providing purpose-built solutions, at scale, to help our clients improve customer engagement and drive business performance.”
For more information, visit www.rrdonnelley.com.
The preceding press release was provided by a company unaffiliated with Print+Promo. The views expressed within do not directly reflect the thoughts or opinions of the staff of Print+Promo.