executive perspectives: For the Love of Print
P+P: How does the economy continue to affect the industry?
RS: It means that we have to ever-strive to be more efficient in our operations. I believe that the model of online estimating and order processing, along with back-end automation, is the path to being as competitive as possible. I've invested hundreds of thousands into signobi.com, making our online system as powerful and streamlined as possible. Literally the moment a customer approves its proof, it's automatically included in the print batch and nest, and sent to RIP.
P+P: What will be some of the biggest challenges the industry will face?
RS: Customer education. The biggest challenge I feel the industry faces is offering products and services that are needed, but outside of common knowledge and understanding of the market. We have invested a lot in very nice sample kits, and online content to better educate customers on what's possible, and provide many options that offer greatly enhanced profit, but can only be utilized if the market is willing to learn the products and applications to sell them.
P+P: What keeps you up at night?
RS: New technology. It's a wonderful and horrible thing at the same time. Wonderful because it creates new opportunities, simplifies our world, but horrible because it can render our investments worthless overnight. So, we just have to be very aware of what new things are coming down the road, and quick to embrace and make changes to preserve our businesses and provide for our customers.
P+P: What do you think is the most exciting, cutting-edge thing your company is doing right now? Why?
RS: Expanding what's available in the online wholesale arena through signobi.com. Far more powerful, but simplified, estimating. More materials options, and most importantly what's possible through offering custom cutting at very low cost, and white ink. These provide much greater creative potential, and options and products for our customers to offer and sell—all of it creating additional profit.