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The 320-page comprehensive primer covers the strategic role direct marketing plays in overall marketing programs; how to buy lists and manage data effectively; common rules for multi-media direct marketing; and the impact direct marketing can have on a company’s sales and profitability. Included are actual case studies from well-known companies, and more than 50 charts, illustrations, tables and other graphics.
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- People:
- Chet Meisner
- Places:
- Chicago
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