Saving Money is Hot
By Maggie DeWitt
Label lovers, listen up! This month’s mystery product is for you—and for anyone else interested in boosting profits. Its manufacturer recently developed the item specifically to benefit companies feeling the pinch in these economically challenging times—which probably includes the majority of distributors’ accounts today.
In addition to being a budget-friendly item, it offers outstanding performance qualities, and works effectively in a variety of environments. Check out the following clues to guess what the product is:
• It is made from a 3 mil high-density polyethylene.
• It can mold to the shape of an item, including one as small as a pen.
• It is particularly beneficial within the manufacturing industry, and can be used on products from paint, piping and furniture, to electronics, industrial equipment and solvents.
mystery product revealed
Headquartered in Random Lake, Wis., Badger Tag & Label has developed an economical synthetic label for use in thermal printers, as well as other types of printing processes. The strong, durable product features an aggressive adhesive, and is conducive to outdoor applications.
The label stock is a 3 mil high-density polyethylene offering excellent direct thermal and thermal transfer print ability. It can also be printed using laser, inkjet and dot-matrix methods, as well as stamping and handwriting. Applying a clear mylar overlay allows printed information to be permanently encased and protected.
The synthetic stock is waterproof; resistant to chemicals, tears and punctures; UV stabilized to eliminate fading; folds without cracking; and withstands temperature extremes from 140° F to -20° F. A label made from the material can be applied to stainless steel, high-density polyethylene, corrugated, wood and powder-coated surfaces.
The product’s quick tack and overall flexibility also enables it to adhere to textured surfaces and mold to an item’s shape.