Schawk Announces Promotions
Schawk, Inc., a leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity, announced the promotion of two executives within the Company.
Mike Lemon has been promoted to senior vice president, global strategy and operations for Schawk Retail Marketing business. In his new role, Lemon is charged with strategic positioning and marketing, overseeing all global photo studio operations, as well as identifying business development opportunities, including global asset integration, all intended to market the value of the group's solutions to retailers. Mike Lemon has served Schawk Retail Marketing since 2003, rising from account director to vice president and managing director, overseeing all retail accounts managed by the Chicago office. Lemon's previous experience includes account leadership positions at global advertising agencies including Ogilvy & Mather, DDB, Leo Burnett, and Foote Cone & Belding.
Frank Tartaglia has been promoted to senior vice president of creative development for Schawk Retail Marketing. In his new role, Tartaglia is charged with articulating the unit's creative vision and delivering world-class creative to Schawk's retail clients. Tartaglia has served Schawk Retail Marketing for 14 years, providing creative leadership to the Company's New York office which serves or served retailers such as Bloomingdale's, Lord & Taylor, Victoria's Secret, Talbots, Children's Place, Sears, and Kmart. Tartaglia's previous experience includes creative leadership positions at May Company stores and Lord & Taylor.
Michael Komasinski, president and group managing director of Schawk Retail Marketing stated, "We will continue to identify top talent within and outside our organization to enable us to develop media-neutral solutions in response to the complex challenges retailers face today. We are focused on integrating these services to help retailers achieve faster, better results from their promotional programs while also helping them create a compelling and consistent brand experience for consumers at home, on the go, at the store and on the shelf."