Schawk Hires VP, Account Management
Schawk, Inc., a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers, has hired Lou Bart to serve as the senior vice president, account management for the Sears Holding's business within its retail marketing group.
Michael Komasinski, president and group managing director of Schawk Retail Marketing, said, "Lou brings more than 20 years of experience leading strategic multi-channel marketing programs for Fortune 100 retail organizations. His proven ability to help clients create awareness and ultimately a consumer purchase, closely aligns with our core offering, making him a great addition to the team."
Added Komasinski, "Clients value Lou's thoughtful approach to service. He listens to the client as well as to the marketplace, building a strategy-driven solution for even the most fundamental assignment. Furthermore, he adds value with every opportunity to engage in their business."
In his new role, Bart has strategic and day-to-day leadership responsibility for driving the contribution and growth of both the client's business and Schawk's. He is charged with managing and delivering relevant promotional strategies and cross-channel marketing tools to support client objectives.
"Retail marketing is about helping our clients understand and connect with their target," said Bart. "I was drawn to Schawk because the company has the experience and capabilities to allow my team to effectively deliver strong, profitable relationships between our retail clients and the consumer. At the end of the day it's about creating results."
Bart previously held senior leadership roles at several organizations including MAB Advertising and Euro RSCG where he oversaw major retail accounts including Sears, Best Buy, OfficeMax, and Safeway.