11 Ways to Perk Up Your pURL Strategy
Reap the benefits of personalized URLs by applying these best practices shared by expert marketers
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Britt Brouse
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What happened to the unaccounted responses? Are they unconverted sales from people who visited the URL without making a purchase? Without proper tracking, the campaign manager cannot know. The tale ends with the marketer, laboring under the misconception that online calls to action don’t work in direct mail.
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Britt Brouse
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