11 Ways to Perk Up Your pURL Strategy
Reap the benefits of personalized URLs by applying these best practices shared by expert marketers
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Britt Brouse
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“A lot of companies call us and ask, ‘What’s a pURL, and how does it work?’ And we explain it to them, and they reply, ‘Really? It’s just putting a Web address in a direct mail piece? We’ve tried that before, and it doesn’t work,’” said Rio Longacre, co-founder and VP of operations for New York–based Indros Group, a developer and reseller of pURL software solutions. “The dirty little secret in the interactive world is that every time direct mail goes out, there’s a spike in Web leads. But, no one knows where they’re coming from because no one puts in their key codes,” he added.
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