11 Ways to Perk Up Your pURL Strategy
Reap the benefits of personalized URLs by applying these best practices shared by expert marketers
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Britt Brouse
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Using pURLs, mailers can avoid the unknown and measure every response. “The mailers themselves will be able to tell for the first time every single person who’s going online, how often and everything they’re doing—even if they’re not doing anything,” Longacre shared. So, those missing percentage points in the sad story earlier can be accounted for as inactive visitors, or nonvisitors to the pURL—both valuable pieces of information.
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