11 Ways to Perk Up Your pURL Strategy
Reap the benefits of personalized URLs by applying these best practices shared by expert marketers
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Britt Brouse
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“I think pURLs are innovative and a new method of interacting and engaging at a deeper level with a customer or prospect, but really it’s simply an evolution of direct marketing strategy. Many of the things we do as direct marketers can be improved by using this strategy,” said Jeff Haggin, CEO and president of Haggin Marketing in Mill Valley, Calif. Here, Haggin and other leading pURL marketers share best practices and strategies to help build successful pURL campaigns.
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