“As image quality and substrate range improve, we will see these migrate into commercial applications such as newspapers, books, catalogs, circulars and many more. These will be driven by the need to improve production efficiency and the need to deliver value to the end recipient. The latter is driven by the need for content relevancy. Recipients clearly prefer to receive timely, relevant content rather than broader, undifferentiated
John Mancini, president, Association for Information and Image Management (AIIM), Silver Spring, Md.:
“On the supplier side, we see 2007 as the year when some of the major acquisitions in the document marketplace from 2006 (IBM/FileNet, Oracle/Stellent and Open Text/Hummingbird) really start to resonate through the industry. Coupled with Microsoft’s entry into the enterprise content management (ECM) market, there will be a lot of scrambling as the major vendors vie for dominance in the ECM infrastructure.”
As 2007 promises a focus on rising customer demands and a more personalized marketplace in the year ahead, it is time for distributors to forge ahead with resolution.