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Effective Pain Relievers
End-users are dealing with multiple-marketing platforms where print is only one facet, observed Ryan, and they need to understand how everything relates in getting to market. Entrenched in what they’ve done in the past, many are reaching out for assistance when encountering difficulties with new areas, particularly direct mail and technology-enabled initiatives. “Customers are gravitating to those who have expertise in these areas,” he said. “If a sales person came in to my office right now, he or she better understand what I’m selling, how I’m getting to market, what I use print for and how that print helps me increase penetration and exposure.”
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- People:
- George Ryan
- Paul V. Reilly
Maggie Dewitt
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